1) As a CPA, you know that Intuit's Bookkeeping offerings for Small Business people are grossly lacking .
You know the Quickbooks Cloud Solution is so cumbersome that few small business people could ever handle it properly. It's so bad, many of you will not even use it.
You know the Quickbooks Desktop Solution is Archaic and binds people to stand alone Computers , Backup Routines and Forced Upgrades that should have been obsolete many years ago.
You know there is no logical reason why Intuit should still control 85% of this marketplace with these types of offerings.
2) As a CPA, you know a "competitive marketplace" would not result in the capture of your Small Business clients in Intuit's ecosystem in such a binding way.
You know the Software market for Small Business Accounting is a Monopoly controlled by Intuit
You know the Software market for Small Business Accounting is lacking healthy competition which should have forced Intuit to create better products decades ago.
You know that having your customers data in Quickbooks Cloud Solution provides Intuit and those they sell analytics to with insight into the private business of Small Business People in ways no clients or Small Business industries should be subjected to.
You know that having your customers data in Quickbooks Desktop solution is an odd constraint given Intuit's stock price has increased by 300% since 2008.
3) As a CPA, you know, down deep, that a portion of your income and very high hourly wage has resulted from non-natural software and procedural complexity that has been contrived by Intuit in a way that is not in the best interest of your clients.
You know this to be true.
You may not be happy about it or you may not care, but you know in your heart of hearts, this is true.
You have prospered from your clients capture handsomely. Oh the burdens you bear...
1) As a CPA, you know bookkeeping for Tax Accounting is best done arrears with transactions manually downloaded from a Bank.
You know cash flow management and outstanding checks are better tracked outside of a Bookkeeping Module as the post dates are the most relevant thing in bookkeeping not the transaction dates.
You also know the best Bookkeeping module is NOT connected to any other Accounting Modules, because that only slows this down unnecessarily.
2) As a CPA, you know transactions can be downloaded from a bank in spreadsheet format and categorized in a Spreadsheet for Tax Purposes in ways faster than anything Intuit offers.
You also know just how easy it is to create an income statement in a spreadsheet given a transaction list. It's only a few array formulas or cell level equations dragged down a column, if you prefer that. It only took you 5-10 minutes to build that template one time.
3) As a CPA, you know the Balance Sheet is the most misunderstood report in all of Accounting, and you know it is the most powerful for finding transaction categorization errors.
You know that a set of books without a Balance Sheet is totally and completely worthless
You also know that a set of books with a Balance Sheet with suspended accounts for reconciliation is equally worthless.
4) As a CPA, you know that if a Spreadsheet template could be developed that facilitated a General Ledger and Balance Sheet, such a solution would be far superior to the opacity of all Database system offerings, both Intuit and others.
You also know the only way you'd ever sign off on that is if you could see all the mechanations with your own eyes. We get that, because Personal Experience is the only real teacher.
5) As a CPA, you know the best Bookkeeping System for Tax Accounting would not be connected to any other Accounting Systems.
You know that all the hype related to tying everything together is far more about binding people to products than binding them to best practices that are in their own best interest.
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